Video: Sponsor Sensory Overload

We've all been in an arena and experienced a dizzying case of sponsor sensory overload, with 10, 20, even 50+sponsors all shouting "look at me!' With downward pressure on property revenues, it would seem logical to try to cram in as many sponsors as possible, not only to pad coffers, but also to mitigate the risk of losing some partners in an uncertain environment. However, as this 2005 video from Performance Research demonstrates, there's a serious diminishing return to additional signage. Even when there is a ginormous Aquafina water bottle in the background. Sneaky researchers.