[VIDEO] Tennis Player DQ'd From Final After Smacking Nike's Sponsor Signage

You'll never believe how the Aegon Championships at Queens Club ended earlier this morning. After winning the first set and only three games from the championship, David Nalbandian was DQ'd during his finals match with Mario Cilic thanks to this play.

It was a disappointing end to a great tournament, not only for the fans, but for the title sponsor, Aegon, which pays about £5 million per year to have its name on the tournament.

"From a sponsor's point of view, I am disappointed about the final and it is not great for sports," Aegon head of sponsorship and events, Ian Murray, told Marketing Magazine. "But I don't think there is any damage to our brand."

On the upside, first time sponsor Moet & Chandon, Nike and title sponsor Aegon will get plenty of air time this week.

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