Visa, IBM Renew with the NFL

Reuters this morning reports that Visa and the NFL have extended their sponsorship dating back to 1995, with a five year extension. Visa will be the exclusive payment service of the league.

With the extension Visa is a sponsor of the NFL, Super Bowl, Pro Bowl, NFL Draft, NFL Kickoff, as well as the Atlanta Falcons, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints, Buffalo Bills, Baltimore Ravens and San Francisco 49ers.

Growth of the NFL's sponsorship revenue will be in the low single-digit percentage range this year, NFL CMO Waller told Reuters.

According to the report, the deal was valued higher than Visa's previous deal, which was estimated to be around $8MM year.

The NFL has also renewed their sponsorship with IBM, which dates back to 2003. As part of the extension, IBM will remain the league's official information technology partner.