Feb 17, 2010 at 03:27 PM
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Visa's 2010 World Cup Spot

Coming fast on the heels of Visa's Go World Olympic campaign, Saatchi & Saatchi put together this new spot for Visa's 2010 World Cup activation in Europe. Busy year. In addition to its enormous Olympic activation, Visa is one of six global FIFA partners with exclusive global category rights through 2014. Visa paid an estimated $200 million for the honors in 2006. Check out the brand new World Cup spot, which will run in 16 European markets, below.

Visa has seen success with its portfolio of global sponsorships, of which it also counts the NFL. According to a Performance Research study, consumers who are aware of Visa's Olympic Games sponsorship claim a 13 percent increase in Visa card usage. The same report found Visa’s brand equity is 25 percent higher among consumers who are aware of the sponsorship.

As for the World Cup, Kate Stanners, creative partner at Saatchi & Saatchi, said: "We wanted it to be a story that was Visa's own unique way of talking about football and the FIFA World Cup, while remaining true to their brand philosophy of ‘flow'."

What do you think of Saatchi & Saatchi's new take on 'Running Man' (in comments)?