Wasserman Adds To Sponsorship Capabilities With Acquisition

Wasserman Media Group has acquired Canadian sponsorship agency, Catalyst Sponsortship Consulting, Inc. The Ontario-based company, which has helped corporations like RBC, Bell and Manulife active golf deals throughout Canada, was founded in 2005 by Steve Marshman.

“For the past seven years, Catalyst Sponsorship Consulting has had a ‘client first’ approach and I take great pride in our business and everything we have accomplished,” said Marshman, who is tasked with growing golf, and the business in general for the company in Canada in his new role as executive vice-president. “In joining Wasserman, our capabilities and resources have just expanded exponentially and I think clients will feel that impact immediately. I’m very excited about this next chapter, growing the business and helping our clients build their brands for years to come.”

“Steve has built a significant consulting business over the past several years, bringing together marketers and properties in the world of sports and entertainment," said Wasserman founder Casey Wasserman. "The integration of Catalyst into Wasserman’s Canadian operation supersizes our ability in Canada to connect brands with the powerful sports lifestyle imprint, and deliver for clients on an increasingly global basis.”

Chris Armstrong of Wasserman will oversee integration of the agency within Wasserman's operations as Senior Vice President. #dealstag