What is "sponsownership?"

Doug Pirnie, a 30-year veteran of IMG's brand consulting business, tells SponsorPitch about the advantages and disadvantages to "sponsownership" in the latest BrandCast. Here's a short sneak peak at our 15 minute discussion on trends and tactics within the industry. For the full interview, including how a liberal arts major from Stanford became one of the founding members of IMG Consulting, as well as full access to all of our past BrandCasts, don't forget to upgrade your SponsorPitch membership from Basic to Premium Pitch (for properties) or Premium Pitch Plus (for agencies)!