Why Beverage Makers Are Missing The Mark With Sports Marketing

CNBC sports business reporter Darren Rovell explains in the video below from BevNetLive why Red Bull's marketing strategy stands out in a crowded category. According to Rovell, most beverage makers are getting it all wrong.

Hat tip: Mike Mahoney

2012 BevNET Live NYC Darren Rovell from BevNET.com on Vimeo.

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