Why The Cowboys Don't Have A Naming Rights Deal Yet..
In a recent LA Times interview, Cowboys owner Jerry Jones explains...
"We're being very selective. I never had naming rights at Texas Stadium. Because in our case, when we put a name on that stadium, we will name the Cowboys. It's almost going to be like the Pepsi Cowboys. It will be that dominant. We have great relationships with other services and brands that the benchmark for what the naming right would be has to be so special — not just dollars, but it has to fit the Cowboys. Because this stadium is arguably one of the most visible buildings in the United States, and will get more so as time goes along."
