Winn-Dixie & Jaguars Launch Co-Branded Bottled Water

Winn-Dixie Stores, Inc. and the Jacksonville Jaguars today announced the launch of the NFL’s first co-branded bottled water. Sporting the Jaguars’ team logo on a teal label, the “official bottled water of the Jags” will be the only water sold at EverBank Field and is available in all Winn-Dixie and SaveRite stores in the area.

“Winn-Dixie plays a vital role in making each home game a great experience for our team and our fans, and we look forward to the season ahead of us.”

“As the official grocery store of the Jaguars, Winn-Dixie is proud to provide football fans with access to exclusive products and programs that enhance the NFL game day experience,” said Dan Portnoy, Winn-Dixie’s chief marketing and merchandising officer. “We are excited to introduce this locally produced product and think it’s an excellent way for Jaguars fans to show their team spirit – both in the stadium and around Jacksonville.”

Bottled in Silver Springs, Fla., Winn-Dixie/Jaguars bottled water is available in 24 packs of 16-ounce bottles for $3.99 in stores. It will be sold in 24-ounce bottles for $3 inside the stadium, a price that is $1 less than the bottled water sold in previous seasons.

“Winn-Dixie’s sponsorship continues to provide us the support we need throughout the season,” said Wayne Weaver, chairman and CEO of the Jacksonville Jaguars. “Winn-Dixie plays a vital role in making each home game a great experience for our team and our fans, and we look forward to the season ahead of us.”