Nov 23, 2009 at 03:09 PM
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Winnipeg Launches Website for Muni Sponsorships

Want to sponsor a police helicopter in Winnipeg? Here is your chance.

A while back we posted about the City of Winnipeg's sponsorship shortfall and it appears that Winnipeg is jumping into action. Winnipeg recently launched the website,, a dedicated portal to showcasing sponsorship opportunities throughout Canada's eighth largest city.


"Winnipeg, like other cities throughout North America is facing ever increasing challenges to deliver and maintain services and facilities for its citizens," Winnipeg Mayor Sam Katz writes on the site.

"Through the Sponsor Winnipeg program, for the first time ever, businesses, organizations and individuals can now sponsor some of the City of Winnipeg’s most visible assets and contribute directly to the City in which they do business and leave a lasting legacy of improvement for our community."

Winnipeg could still use some work on the listed benefits of sponsorship. Most of the six "sponsor benefits" listed on the site focus on what the community needs/will receive, rather than the sponsor:

  • Contribute directly to improvements in the City of Winnipeg or your own neighborhood.
  • Help with the purchase of new facilities and equipment to improve the quality of life for people who need a hand up!
  • Help young people participate in sports and community programs by sponsoring registration fees.
  • Put your name or company brand on some of Winnipeg’s newest and visible community facilities.
  • Align your company brand with a City program that can deliver city-wide exposure for your company.
  • Leave a legacy! Honour and recognize a loved one by purchasing the naming rights to a civic facility or program that was important to your special person.

    There is no mention of what categories would be excluded from the listed offerings.

    "As a partner in Sponsor Winnipeg, you can help make a direct impact on improving our City and at the same time, receive significant exposure for your organization," Katz says. "From sponsoring a new community centre, to naming a City Pool or providing transportation for disadvantaged youth, your participation in the Sponsor Winnipeg Program can make a major impact on the lives of our community."

    Another online approach for cities looking for municipal sponsorship ideas? Throw up a suggestion box like the City of Indianapolis.