Aug 21, 2009 at 02:07 PM
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Women's Tennis' Race Against the Clock

In a clever stunt to promote the Rogers Cup, Flowe Experience turned one of the world's busiest intersections into a regulation size tennis court, with two top WTA stars to boot - Caroline Wozniacki and Ana Ivanovic.

The challenge was Flowe had only a thirty minute permit for Yonge Street, which created a frenzied media environment. Not such a bad thing for Sony Ericsson, who had signage throughout the make shift venue.

Stacy Doster, Head of PR, Sony Ericsson North America, said: "Once again, Sony Ericsson created an exciting and original stunt that gave us an opportunity to energize the tennis fans in Toronto and kick off Rogers Cup in style."

Sony Ericsson, the title sponsor of the Tour, has also conducted stunts that put female athletes in some other unusual places including on water, on car rooftops in Miami, in a metro station in Madrid, and on a desert island in the Arabian Sea in Doha.

Sony Ericsson's title sponsorship of the WTA Tour will be up for renewal at the end of next year.

“As a tournament, and working with the tour, we want to see them receive their sponsorship so we’re working with them to see if we can help them in any way get more exposure,” said Adam Bloom, Regional Director of Marketing and Promotions at Tennis Canada.

Check out the street stunt in the video below: