Wonderbra's Decoder App Lets You Undress A Model

Wonderbra has come up with a creative and edgy way to advertise its new line of products, courtesy of digital ad shop, Digitas. Download the mobile app (iPhone or Google Play) and “decode” the new ad campaign (found in print, outdoor or YouTube). When the app on your phone matches up with the QR code on the screen, model Adriana Cernanova will appear in the smartphone with the Wonderbra product she wears with the look. Company execs say the integrated marketing campaign is intended to promote the idea that Wonderbra is a "bra for all occasions." More...

Now, here's the app in action...

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