WWE Hooks Official Meat Snack

ConAgra Foods' Slim Jim brand, will be the "Official Meat Snack of WWE" and is the presenting sponsor of WWE's WrestleMania XXVI on March 28 and SummerSlam on August 15. As part of the deal, WWE Superstar Edge will continue to serve as a spokesperson for Slim Jim.

The one-year deal extends the relationship begun last year as part of the brand's "Spicy Side" campaign and will feature numerous promotional activities involving WWE's television programming, WWE.com, live events and publications throughout the year.

On behalf of Slim Jim, Adam Copeland (ring name: Edge) will be making personal appearances and hosting the "Live Like Edge" sweepstakes as well as "The Slim Jim Showdown," a mobile phone contest. A new "Spicy Side" commercial featuring Edge will debut on USA Network and MyNetworkTV during Monday Night Raw and Friday Night SmackDown, as well as online at SpicySide.com and WWE.com. The commercial will also be seen at more than 300 WWE live events throughout the year.

According to a release touting the deal:

The "Spicy Side" campaign demonstrates the "constructive energy" one's alter ego may experience following the over-the-top, 'rip-and-tear' eating experience of Slim Jim.

The campaign integrates TV, experiential marketing, in-store, online and public relations activities, as well as an interactive Web site at www.spicyside.com that offers gaming and social networking experiences.

Here's Edge from Slim Jim's 2009 campaign: