Xerox Signs 5-Year Deal for U.S. Open Tennis
Xerox today announced that it has agreed to a five-year partnership with the U.S. Tennis Association to officially sponsor the US Open and Arthur Ashe Kids' Day presented by Hess, starting in 2011. Deal terms were not released, but SBD reports the sponsorship is a low-seven-figure-per-year agreement.
Xerox will serve as the exclusive office equipment and document technology and services provider for both the US Open and Arthur Ashe Kids' Day. The partnership includes on-site presence, media support of tournament television broadcasts and a robust relationship with USOpen.org, the official website of the US Open. On-site at the US Open, Xerox will be provided with both courtside and ring signage in Arthur Ashe Stadium and the Louis Armstrong Stadium as well as other tournament courts.
As a partner with the US Open, Xerox document technology will be integrated in key areas of the US Open, including tournament operations, business operations and the US Open Media Center. Xerox said in a release that it will work with the USTA to improve the efficiency and effectiveness of communication to key constituencies through the use of Xerox's document technology and services.
"The USTA does a masterful job of creating on-court excitement for tennis fans around the world," said Christa Carone, chief marketing officer, Xerox. "Off the courts is a hub of activity to serve up fast and accurate communication with officials, administrators, press, players and guests. That's where Xerox comes in. Through our document technology and services, we'll give the USTA more freedom to focus on their real business -- on the court and off."
"Once again the US Open has attracted a leader in its respective business category," said Harlan Stone, chief business and marketing officer, USTA. "Xerox's expertise will allow the USTA to simplify the flow of information at the US Open as we bring Xerox's world-class document technology and support to this global event."
Check out how Xerox activated their Barclays Dubai Tennis Championships sponsorship earlier this year in the video below.
Xerox official sports and entertainment partnerships include the Buffalo Bills, Expedition Blue Planet: North America, Notre Dame, Universal Studios, Ducati Xerox, Rochester Jazz Festival, Dubai Tennis Championships, the New York Mets and Sting's 2010 World Tour.
