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Baseball - MLB
Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league. read more
Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league. read more
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Senior Manager, Partnership Marketing

September 28 2022


Come play a role in the continued growth of MLB’s Partnership Marketing department. The Senior Manager, Partnership Marketing will be part of one of two teams responsible for developing sa...

Deal

Google partners with Major League Baseball (MLB) YouTube and Major League Baseball today announced a multi-faceted partnership to drive fan excitement for the 2017 World Series, as well as showcase another way for baseball fans to watch the national pastime with a new cable-free, live TV service -- YouTube TV.   As part of the partnership, YouTube TV will serve as the presenting sponsor of the 2017 World Series with a variety of national TV spots and on-air call-outs on FOX during each game, branding across MLB's digital properties and official social media accounts, as well as in-stadium promotion. YouTube TV is also expected to incorporate MLB players competing in the Postseason in its promotional efforts. YouTube TV launched in April 2017 to provide audiences around the country a new, more flexible way to enjoy their favorite live TV programming - including sports - outside of a traditional cable subscription. The service is currently launched in 49 TV markets (DMAs), representing two-thirds of the country.   To bridge digital audiences to the World Series and raise awareness for YouTube TV as a new way to watch one of the biggest sporting events of the year, the partnership will also see the two parties engaging MLB players and YouTube creators to take fans behind the scenes of the Series. They will generate original, World Series-themed content featuring special access at the participating ballparks, engagement with MLB players and personalities, and sights and sounds of all aspects of the Fall Classic. YouTube TV and MLB will also give a few lucky fans the chance of a lifetime to experience the World Series in-person as a VIP including behind-the-scenes access and an opportunity to be highlighted during the FOX national broadcast*.   "We built a cable-free service that makes it easier than ever for fans to get access to their favorite live TV programming - including amazing live sporting events like the World Series on FOX." said Kelly Merryman, Managing Director, Content Partnerships Americas, YouTube. "When we were thinking about partnerships to showcase the power of YouTube TV, Major League Baseball and the World Series was the perfect fit. It's a great next step in our long-term relationship with the league."   MLB has been an innovator in the digital sports arena, investing in engaging fans on YouTube for years, as well as through a broad range of digital platforms and products. The YouTube TV partnership builds upon the league's 10+ year strategy to reach fans wherever they are. This year alone, for example, MLB's engagement and content strategy on YouTube has generated over 1 billion views.   "We are proud to team with You Tube on its first major partnership to help raise national awareness for YouTube TV," said Noah Garden, MLB Executive Vice President, Business. "YouTube TV is an exciting new offering for fans providing them with increased flexibility to enjoy FOX's broadcast of the Fall Classic on any device."   "This is an exciting time for FOX Sports, Major League Baseball and the industry as a whole," said Mark Evans, Senior Vice President, FOX Sports Sales. "YouTube TV provides a fresh, unique perspective that sparks new and creative ways for us and our partners to innovate."   YouTube TV includes: Nearly 50 networks, including live local feeds from ABC, CBS, FOX and NBC in most markets, plus popular cable networks like ESPN, AMC and FX, and local sports networks from NBC Sports in 13 markets, FOX Sports in 22 markets, and NESN in Boston.A cloud DVR, with no storage limits that travels with subscribers within in the United States so you can stream recordings on any device, whenever and wherever you want. It enables subscribers to record live TV and never run out of storage plus record shows simultaneously, without using precious data or space on your phone. Each recording will be stored for nine months.YouTube TV can be watched on any screen - mobile, tablet or computer - and easily streamed to your TV with a Google Chromecast, Chromecast built-in TV, and AirPlay through Apple TV.Six accounts per household. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and personal DVR with no storage space limits. Subscribers can watch up to three concurrent streams at a time.Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month and there are no commitments - subscribers cancel anytime. 10/2017

Deal

Coca-Cola signs deal with Major League Baseball (MLB) Coke has long held the majority of MLB team sponsorship dealsCoca-Cola has completed a new corporate sponsorship with MLB and the deal could be announced as soon as Opening Day. Coke has long held the majority of MLB team sponsorship deals, but has been frustrated in recent years, because without league rights, Pepsi had access to MLB's digital and social media channels, even as they became increasingly important. Coke’s new deal will center on those assets, along with the usual TV buys across MLB media partners. With the Angels moving from Pepsi to Coke in the offseason, the Atlanta-based beverage brand now has 18 team deals compared to Pepsi's 11 (the A's have a pouring rights deal with locally-based Zevia). Octagon Chair & CEO Rick Dudley, who had a stint with MLB, said, "Coke had all the team rights, so it makes sense to combine all those rights. From a seasonality standpoint, baseball may be the best national property for a soft-drink brand. You might argue a bit with the demo, but we’re at the point that you could say that about almost any of the big properties. This is a ‘new baseball’ off the field and they have the best bundle and best control over their digital assets of any league.’’ Specific activation plans could not be learned, but sources expect a baseball/Americana play, similar to MLB and Chevy, which has been an MLB sponsor since '05. An agency source said, "You are talking about two brands with more than 275 years of history between them, so this is going to be a summer long digital/social red white and blue All-American play behind the core brand (Coca-Cola)." 04/2017

Deal

The Antigua Group sponsors Major League Baseball (MLB) 1979 Company founded in Scottsdale, AZ.1982 Opened account with Pebble Beach for 1982 US Open.1984-1986 Expanded sales force to cover United States.1989 Payne Stewart wins PGA Championship wearing Antigua apparel at Kemper Lakes.1991 Antigua negotiates license arrangements with MLB, NBA and NHL providing these products to golf retailers and general retailers alike.1991 Antigua signs licensing agreement with Tournament Sports Marketing1991 Payne Stewart wins the U.S. Open at Hazeltine National Golf Club wearing Antigua apparel.1993 Antigua is chosen by captain Tom Watson to provide uniforms and other apparel for the 1993 U.S. Ryder Cup team and wives. Antigua also provides Ryder Cup products for retail sales in the United States.1994 Bill Mayfair wins the Tour Championship at Southern Hills wearing Antigua apparel.1995 Annika Sörenstam wins U.S. Women's Open at Broadmoor Golf Club wearing Antigua apparel.1995 Antigua is chosen as supplier for all volunteer uniforms for the Ryder Cup Matches at Oak Hill Country Club, Rochester, NY – outfitting 2,500 people.1996 Mark Brooks wins the PGA Championship at Valhalla wearing Antigua apparel.1997 Antigua named for the 4th time a Ryder Cup preferred partner by the PGA of America.1999 Antigua.com goes interactive.2000 Antigua honored with International Platinum Partner Award.2001 Antigua moves its operation to a new 110,000 square foot building in Peoria, AZ.2002-2004 Antigua continues its Ryder Cup and PGA Championship association.2003 Antigua majority interest purchased by Ashley NA a subsidiary of Sports Direct in the United Kingdom.2004 Antigua receives Outstanding Partner Award from Delaware North Companies.2006 Antigua extends its presenting partnership in GOLF RETIREMENT PLUS™2007 Antigua President named recipient of the Ernie Sabayrac award by the PGA of America.2007 Antigua consummates license agreement to design and distribute apparel and accessories under the famous Slazenger brand in the United States and Canada.2007 Steve Stricker wins the Barclays Championship wearing Antigua apparel.2007 Antigua consummates license agreement to design and distribute apparel and headwear under the famous Dunlop brand in the United States and Canada.2008 Antigua is featured in Apparel Magazine and announced as one of The Apparel All-Star Winners nominated by Lawson.2009 Antigua celebrates 30 years serving the golf industry.2010 Antigua named official apparel of the Golf Channel Am TourAntigua Named Official Golf Apparel Licensee for 2011 U.S. Solheim Cup Team2011 Antigua joins the NFL family for the 2nd time. Antigua supplies uniforms to Team USA at the Solheim Cup at Kileen Castle.2012 ...... 11/2014

Deal

Under Armour signs deal with Major League Baseball (MLB) 02/14/2011 10:07 AM ETUnder Armour named official performance footwear supplier of Major League BaseballAthletic performance brand inks licensing agreement to feature official Major League Baseball logo on all MLB Authentic Collection baseball cleatsMajor League Baseball Properties and Under Armour, Inc. (NYSE:UA) announced today that the Baltimore-based athletic performance brand will become the official performance footwear supplier of Major League Baseball, effective for the upcoming 2011 season. The multi-year agreement gives Under Armour the worldwide rights to produce and distribute the official "silhouetted batter" MLB logo on its MLB Authentic Collection baseball cleats.As part of this new licensing agreement, Under Armour will have the rights to include the MLB logo and MLB Club marks on the Brand's in-store, digital, and print advertising for baseball footwear and will have a feature attraction at MLB All-Star FanFest beginning this summer in Phoenix and throughout the term of the contract. "Under Armour brings a unique attitude and energy to everything they do, and we're excited to officially welcome them into the MLB family," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "Their commitment to performance is respected throughout the industry, and we have no doubt our players and fans will be excited about their baseball footwear.""We are excited to take our efforts in baseball to the next level, as this further demonstrates Under Armour's commitment to aligning elite championship athletes with the most innovative performance footwear in the marketplace," said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. "This relationship provides an opportunity to outfit an increasing number of the game's biggest stars, as well as the ability to showcase the Brand's dedication to the sport of baseball."This deal is an expansion of Under Armour's current activation within the sport of baseball. Some of the game's top young talent, including World Series Champion and 2010 National League Rookie of the Year Buster Posey, Jonathon Papelbon, Ryan Zimmerman, Matt Wieters, Jose Reyes, and Nick Markakis, have been wearing the Brand's signature performance apparel, footwear, and accessories both on- and off-the-field. This upcoming season the Brand will unveil the latest in cleated footwear with the UA Heater and UA Natural cleats featuring Rotational TractionTM cleat configuration, a technology allowing for maximum acceleration and power.About Under Armour, Inc.Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.About Major League Baseball PropertiesThe Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com. 11/2014

Deal

MasterCard partners with Major League Baseball (MLB) 09/26/2006 10:12 AM ETMajor League Baseball, MasterCard Worldwide announce multi-year sponsorship extensionAgreement extends MasterCard's relationship with Major League Baseball through 2010Major League Baseball and MasterCard Worldwide today announced a new global sponsorship agreement that will extend MasterCard's relationship with Major League Baseball and MLB.com through the 2010 season. The agreement includes exclusive category rights granted by Major League Baseball Properties, Major League Baseball International and MLB Advanced Media.Along with its sponsorship of Major League Baseball, MasterCard has sponsorship alliances with 17 MLB Clubs, including a new relationship with 26-time World Series Champions the New York Yankees in 2006. This year, for the first time, MasterCard is the preferred Card of both New York based Clubs, the New York Mets and Yankees. In addition to the Yankees and Mets, MasterCard is also an official sponsor of the following Major League Baseball Clubs: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Cleveland Indians, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Oakland A's, Philadelphia Phillies, St. Louis Cardinals, San Diego Padres, Seattle Mariners and Toronto Blue Jays.This season, 12 MLB ballparks began accepting MasterCard® PayPass, a new "contactless" payment option giving fans the chance to pay for their purchases under $25 with a simple tap of their PayPass enabledcard or device on specially equipped merchant terminals. With MasterCard PayPass, sports fans spend less time standing in line or fumbling for cash at concession stands, and more time catching the onfield action. PayPass is now accepted at Yankee Stadium, Shea Stadium (Mets), Citizens Bank Park (Phillies), Turner Field (Braves), Dodger Stadium (Dodgers), PETCO Park (Padres), Busch Stadium (Cardinals), Jacobs Field (Indians), Wrigley Field (Cubs), U.S. Cellular Field (White Sox), Fenway Park (Red Sox), Great American Ball Park (Reds)."We are proud to renew our relationship with MasterCard, which has become an important part of our game and an integral part of our business," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "When we partner with a company we are searching for a brand that exhibits similar brand qualities and will work with us to market the game aggressively. MasterCard has been an outstanding partner since we began our relationship nearly a decade ago and Major League Baseball looksforward to working with them on exciting and creative marketing platforms for years to come."As part of the agreement, MasterCard will make significant media commitments to regular season and Jewel Event Major League Baseball broadcasts. They also will be a participating sponsor at MLB All-StarFanFest, the interactive baseball theme park that opens Major League Baseball All-Star Week, and will be a title sponsor of one of the event's major attractions."We admire the passion Major League Baseball fans have for their favorite teams and for the game itself," said Tom Murphy, Vice President, Sponsorship, MasterCard Worldwide. "What makes our involvement in baseball truly unique is our ability to enhance the fans' experience at the ballpark. For example with MasterCard PayPass fans can quickly make purchases under $25 without fumbling for cash or signing a receipt, so they can return to their seats to enjoy the game they came to see."MasterCard Worldwide has been an official sponsor and the preferred card of Major League Baseball Properties since 1997 and MLB Advanced Media since 2001. In the past, MasterCard has leveraged its MLB sponsorship through presenting sponsorships of high-profile comprehensive Major League Baseball platforms, including the "MasterCard Presents Major League Baseball All-Century Team" in 1999 and "MasterCard Presents Major League Baseball Memorable Moments" in 2002.MasterCard has also been the exclusive sponsor of the MasterCard "Hit It Here" in-stadium promotion at MLB All-Star Week since 1999. The promotion includes strategically placed MasterCard "Hit It Here" banners throughout the ballpark during All-Star Week. During 2006 MLB All-Star Week in Pittsburgh, MasterCard and Major League Baseball gave a lucky fan a $500,000 annuity as part of the promotion.In addition, MasterCard has also made it more affordable for families and friends to enjoy a day at the ballpark by offering the "MasterCard Grand Slam Ticket Pack" to cardholders in 15 Clubs around the country. Each Grand Slam Ticket Pack includes four game tickets and concessions vouchers.About Major League Baseball PropertiesThe Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs inconjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information about Major League Baseball, log on to www.MLB.com.About MLB Advanced Media, LPEstablished in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive mediaand internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows.About MasterCard WorldwideMasterCard Worldwide advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes more than 14 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCardWorldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com. 11/2014

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