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Basketball
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues. read more
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues. read more
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Associate Product Manager, Ads & Sponsorship

August 05 2021


The DTC Consumer Products team is looking for a passionate individual to focus on the ads and sponsorship product vertical. The ideal candidate will help implement a near and long-term roa...

Blog
April 27 2021

National Basketball Association was mentioned in Five Sponsorship Categories for Spring 2021

As more get vaccinated and stadiums start to refill stands, several sponsor categories are ramping back up. Here's a few we recommend keeping an eye on heading into the late Spring/Summer. 


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Job

Marketing Partnerships Analyst - NBA 2K League

April 07 2021


A key member of the NBA 2K League's marketing and partnership management team, the Marketing Partnerships Analyst will be largely responsible for supporting the overall client portfolio fr...

Blog
December 30 2020

National Basketball Association was mentioned in Our Top Sponsorship Stories From 2020 :(

Sometimes success is not just measured in achievements, but simply in surviving to fight another day. Unfortunately, that was the theme for many sponsorship professionals this y...

Blog
June 09 2020

National Basketball Association was mentioned in Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...

Job

Marketing Partnerships Management - NBA G League

July 08 2020


This position will lead marketing partner management for the NBA G League. The incumbent will lead relationship management with Global Partnerships, by working closely with all existing ma...

Deal

Apple partners with National Basketball Association By William Gallagher Thursday, January 16, 2020, 09:27 am PT (12:27 pm ET)The National Basketball Association has made a deal for Apple Music to provide a playlist called Base:Line, which is to be used on the NBA website and across social media. Apple and the National Basketball Association have partnered on a deal that will see Base:Line, a specially curated Apple Music playlist, be created weekly. The chiefly hip-hop playlist will feature up and coming artists from an independent record label. It will be used both on the NBA website and in its game highlights as shared on social media.According to Bloomberg, NBA senior vice president of new media distribution, Jeff Marsilio revealed the deal in an interview.On Apple's side, internet software and services senior vice president Eddy Cue was reportedly involved in negotiating the deal. Cue is known for being a basketball fan and reportedly said of this deal that Apple is excited to support "urban artists."Each week's playlist will feature around 40 tracks that are to be curated and maintained by Apple Music. However, some proportion of the songs featured will be sourced from UnitedMasters, a label that works specifically by linking independent artists to company brands. "There's more supply than the conventional legacy labels can handle," UnitedMasters founder Steve Stoute told Bloomberg. "Artists today are getting to audiences before getting to a record company."It's not known yet whether being on the Base:Line playlist will mean the artists will also be available to regular Apple Music subscribers. While Apple has not yet commented on the deal, it is likely to be part of the company's Apple Music for Business project which sees such curated playlists created for firms.The NBA has previously partnered with Apple over hardware, with a range of branded Beats by Dr Dre headphones. 01/2020

Deal

The Antigua Group sponsors National Basketball Association 1979 Company founded in Scottsdale, AZ.1982 Opened account with Pebble Beach for 1982 US Open.1984-1986 Expanded sales force to cover United States.1989 Payne Stewart wins PGA Championship wearing Antigua apparel at Kemper Lakes.1991 Antigua negotiates license arrangements with MLB, NBA and NHL providing these products to golf retailers and general retailers alike.1991 Antigua signs licensing agreement with Tournament Sports Marketing1991 Payne Stewart wins the U.S. Open at Hazeltine National Golf Club wearing Antigua apparel.1993 Antigua is chosen by captain Tom Watson to provide uniforms and other apparel for the 1993 U.S. Ryder Cup team and wives. Antigua also provides Ryder Cup products for retail sales in the United States.1994 Bill Mayfair wins the Tour Championship at Southern Hills wearing Antigua apparel.1995 Annika Sörenstam wins U.S. Women's Open at Broadmoor Golf Club wearing Antigua apparel.1995 Antigua is chosen as supplier for all volunteer uniforms for the Ryder Cup Matches at Oak Hill Country Club, Rochester, NY – outfitting 2,500 people.1996 Mark Brooks wins the PGA Championship at Valhalla wearing Antigua apparel.1997 Antigua named for the 4th time a Ryder Cup preferred partner by the PGA of America.1999 Antigua.com goes interactive.2000 Antigua honored with International Platinum Partner Award.2001 Antigua moves its operation to a new 110,000 square foot building in Peoria, AZ.2002-2004 Antigua continues its Ryder Cup and PGA Championship association.2003 Antigua majority interest purchased by Ashley NA a subsidiary of Sports Direct in the United Kingdom.2004 Antigua receives Outstanding Partner Award from Delaware North Companies.2006 Antigua extends its presenting partnership in GOLF RETIREMENT PLUS™2007 Antigua President named recipient of the Ernie Sabayrac award by the PGA of America.2007 Antigua consummates license agreement to design and distribute apparel and accessories under the famous Slazenger brand in the United States and Canada.2007 Steve Stricker wins the Barclays Championship wearing Antigua apparel.2007 Antigua consummates license agreement to design and distribute apparel and headwear under the famous Dunlop brand in the United States and Canada.2008 Antigua is featured in Apparel Magazine and announced as one of The Apparel All-Star Winners nominated by Lawson.2009 Antigua celebrates 30 years serving the golf industry.2010 Antigua named official apparel of the Golf Channel Am TourAntigua Named Official Golf Apparel Licensee for 2011 U.S. Solheim Cup Team2011 Antigua joins the NFL family for the 2nd time. Antigua supplies uniforms to Team USA at the Solheim Cup at Kileen Castle.2012 ...... 11/2014

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