Based in New York and founded by Al Palagonia, Apollo Jets provides luxury private jet flights for clients from and to anywhere in the world. The company offers access to virtually every size and type of aircraft. The company relies heavily on athletes and celebrities, such as Ben Roethlisberger, Ryan Howard, Shaquille O’Neal and Derek Jeter, to use and market the company's services. In a recent Business Week article, Palagonia was quoted as saying that Apollo's "entire business model revolves around sports."