Snapshot
November 06, 2014

21st Century Fox signs on as official sponsor for American Youth Soccer Organization

Participating in this sponsorship deal:

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About Sponsor:

21st Century Fox is a publicly traded spin-off of News Corporation. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV, their 39.14% stake in BSkyB, Sky Italia and their 54.5% stake on Sky Deutschland. Rupert Murdoch will remain chairman, CEO and majority shareholder of the new company, joined by Chase Carey as its president and COO. News Corp.'s board approved the split on May 24, 2013, while shareholders approved the split on June 11, 2013; the company is scheduled to complete the split on June 28 and formally start trading on July 1. Plans for the split were originally announced on June 28, 2012, while additional details, and the working name of the new company were unveiled on December 3, 2012.

About Property:

The American Youth Soccer Organization is one of the two main national organizations in youth soccer in the United States for children aged 4 through 19. Over 50 years ago, AYSO was established as a non-profit soccer organization in West Torrance at Jefferson Middle School in 1964 with nine teams. Today the organization claims membership of over 50,000 teams, with over 630,000 participants.

Read More
[SOCCER BUSINESS] The American Youth Soccer Organization (AYSO) has concluded a wide-ranging partnership with Fox Sports, making FOX Sports and its family ofnetworks the premier sponsor of AYSO and presenting partner of AYSO’s 50th anniversary.
Read more at www.socceramerica.com »
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