21st Century Fox signs on as official sponsor for Bonnie & Clyde
Participating in this sponsorship deal:
About Sponsor:
21st Century Fox is a publicly traded spin-off of News Corporation. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV, their 39.14% stake in BSkyB, Sky Italia and their 54.5% stake on Sky Deutschland. Rupert Murdoch will remain chairman, CEO and majority shareholder of the new company, joined by Chase Carey as its president and COO. News Corp.'s board approved the split on May 24, 2013, while shareholders approved the split on June 11, 2013; the company is scheduled to complete the split on June 28 and formally start trading on July 1. Plans for the split were originally announced on June 28, 2012, while additional details, and the working name of the new company were unveiled on December 3, 2012.
About Property:
3 Networks. 2 Nights. 1 EPIC event... Bonnie & Clyde is a star-studded miniseries for HISTORY, LIFETIME and A&E networks. The four-hour, two-night event miniseries stars Emile Hirsch (Into the Wild) and Holliday Grainger (The Borgias) in the title roles of Clyde Barrow and Bonnie Parker, the Depression-era outlaw couple whose criminal exploits have assured them lasting fame for eight decades. Bonnie & Clyde will be simulcast on HISTORY, Lifetime and A&E later this year.