Snapshot
August 16, 2017

21st Century Fox signs on as official sponsor for Grindr

Participating in this sponsorship deal:

Data Grindr logo yellow

About Sponsor:

21st Century Fox is a publicly traded spin-off of News Corporation. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV, their 39.14% stake in BSkyB, Sky Italia and their 54.5% stake on Sky Deutschland. Rupert Murdoch will remain chairman, CEO and majority shareholder of the new company, joined by Chase Carey as its president and COO. News Corp.'s board approved the split on May 24, 2013, while shareholders approved the split on June 11, 2013; the company is scheduled to complete the split on June 28 and formally start trading on July 1. Plans for the split were originally announced on June 28, 2012, while additional details, and the working name of the new company were unveiled on December 3, 2012.

About Property:

Grindr is a geosocial networking application (or app) geared towards gay and bisexual men, designed to help them meet other men in their area.

Read More
After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content.
Read more at www.adweek.com »
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