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February 05, 2016

21st Century Fox signs on as official sponsor for Manchester United

Participating in this sponsorship deal:

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About Sponsor:

21st Century Fox is a publicly traded spin-off of News Corporation. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV, their 39.14% stake in BSkyB, Sky Italia and their 54.5% stake on Sky Deutschland. Rupert Murdoch will remain chairman, CEO and majority shareholder of the new company, joined by Chase Carey as its president and COO. News Corp.'s board approved the split on May 24, 2013, while shareholders approved the split on June 11, 2013; the company is scheduled to complete the split on June 28 and formally start trading on July 1. Plans for the split were originally announced on June 28, 2012, while additional details, and the working name of the new company were unveiled on December 3, 2012.

About Property:

Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. The club currently play in the Premier League, the top flight of English football. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.

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Throughout the season the club’s digital perimeter boards and post-match interview backdrops at Old Trafford will be used to promote films, such as Deadpool, X-Men: Apocalypse and Independence Day: Resurgence. There will also be the opportunity for 20th Century Fox to provide entertainment for fans attending United home games, as well as exclusive content for the club’s global audience via its various digital platforms.
Read more at www.manutd.com »
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