Snapshot
October 09, 2015

'47 Brand signs on as licensee for Liverpool FC

Participating in this sponsorship deal:

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About Sponsor:

’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Dedham, MA.

About Property:

Liverpool Football Club is an English Premier League football club based in Liverpool, Merseyside. Liverpool has won eighteen League titles, second most in English football, seven FA Cups and a record seven League Cups. Liverpool has won more European titles than any other English club, with five European Cups, three UEFA Cups and three Super Cups.

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BOSTON, Oct. 9, 2015 /PRNewswire/ -- '47, a privately held, premium sports lifestyle brand, is extending its relationship with Liverpool Football Club to create co-branded headwear, scarves, and gloves as part of an exclusive, five-year, global deal. Liverpool Football Club plays their home games at the world famous Anfield stadium, and has an estimated global fan base of over 500 million supporters.
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