'47 Brand signs on as licensee for Texas Longhorns
Participating in this sponsorship deal:
About Sponsor:
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Dedham, MA.
About Property:
Texas Longhorns athletics programs include the extramural and intramural sports teams of The University of Texas at Austin. These teams are referred to as the Texas Longhorns , taking their name from the Longhorn cattle that were an important part of the development of Texas, and are now the official "large animal" of the State of Texas. The University of Texas at Austin is the apparent flagship institution of The University of Texas System. The women's teams are sometimes called the Lady Longhorns, but generally both the men's and women's teams are referred to as the Longhorns, and the mascot is a Texas Longhorn steer named Bevo.