5-Hour Energy signs on as official sponsor for Michael Waltrip Racing
Participating in this sponsorship deal:
About Sponsor:
5-hour Energy is a flavored energy shot made in the United States, based in Farmington Hills, Michigan. It is sold in 2-oz containers. The makers of the drink claim that it will provide hours of energy and, unlike other energy drinks, will not cause a sugar crash later. After its introduction in 2004 it sparked a wave of "energy shot" drinks, and it is the number one selling product in the energy shot category in the US.
About Property:
Michael Waltrip Racing Holdings LLC, doing business as Michael Waltrip Racing , is a professional stock car racing team focused on the NASCAR Sprint Cup Series. The company is as a 50–50 partnership between Robert "Rob" Kauffman, the 44-year-old founder and managing partner of Fortress Investment Group, and Michael Waltrip, who first established the team in 1996. The team was the first full-time three-car team to field Toyota Camrys when Toyota entered Sprint Cup racing in 2007, and is now one of two three-car teams under the Toyota banner , while occasionally fielding a four-car lineup.