7-Eleven signs on as official sponsor for Albuquerque International Balloon Fiesta
Participating in this sponsorship deal:
About Sponsor:
7-Eleven, formerly known as the U-Tote'm, is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores, with more than 39,000 outlets, surpassing the previous record-holder McDonald's Corporation in 2007 by approximately 1,000 retail stores.
About Property:
The Albuquerque International Balloon Fiesta is a yearly event of hot air ballooning, that takes place in Albuquerque, New Mexico, USA during early October. The balloon fiesta is a nine day event, with morning and evening sessions and has around 750 balloons and is attended by over 700,000 guest for the entire 9 days. The event is the largest hot air balloon event in the world. Its also a non-profit organization. [1]