901 Silver Named Official Tequila Sponsor of Live Nation 901 Silver Named Official Tequila Sponsor of Live Nation PR Newswire ST. LOUIS and LOS ANGELES, Oct. 28ST. LOUIS and LOS ANGELES, Oct. 28 /PRNewswire-FirstCall/ -- 901 SilverTequila, the rapidly expanding ultra premium tequila brand launched earlierthis year, announced today a multi-year agreement with Live Nation, theworld's largest live music company, which makes it the official tequilasponsor of the majority of Live Nation venues throughout the United States.The agreement between 901 Silver Tequila and Live Nation marks the first timethat the liquor brand has entered into a multi-platform sponsorship deal ofthis kind and gives the ultra premium tequila access to an unparalleledaudience of music and entertainment fans, a key segment of the brand's loyalconsumer base. As part of the package, 901 Silver Tequila also gains access totickets, in-venue visibility on Live Nation's in venue video network, as wellas signage placement as the official tequila sponsor in Live Nation venuesthroughout the country."We are thrilled to be aligned with an entertainment industry leader such asLive Nation. They exemplify the forward thinking direction that the 901 Silverbrand embodies," says 901 Silver's President Kevin Ruder."901 Silver has quickly established itself as a favorite among tequilaaficionados and we are proud to provide Live Nation's sponsorship platform tohelp promote their brand," said Michael Rapino, President and Chief ExecutiveOfficer of Live Nation.ABOUT 901 SILVER TEQUILA:It's Always.....made from 100% Blue Weber AgaveIt's Always.....triple distilledIt's Always.....hand craftedIt's Always.....ultra smoothABOUT LIVE NATION:Live Nation's mission is to maximize the live concert experience. Our corebusiness is producing, marketing and selling live concerts for artists via ourglobal concert pipe. Live Nation is the largest producer of live concerts inthe world, annually producing over 22,000 concerts for 1,600 artists in 33countries. During 2008, the company sold over 50 million concert tickets anddrove over 70 million unique visitors to LiveNation.com. Live Nation istransforming the concert business by expanding its concert platform intoticketing and building the industry's first artist-to-fan verticallyintegrated concert platform. The company is headquartered in Los Angeles,California and is listed on the New York Stock Exchange, trading under thesymbol LYV. For additional information about the company, please visitwww.livenation.com/investors. It's Always Being Responsible Initially available in California, Colorado, Missouri, Nevada, New York, Tennessee, and Wisconsin 901 IS A TRADEMARK OF DIAB Importers LLC. DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof) www.901.comSOURCE Live NationWebsite: http://www.livenation.comContact: Stephanie Fray, +1-646-314-4413, [email protected],for 901 Silver Tequila; or John Vlautin of Live Nation, +1-310-867-7127,[email protected]