Snapshot
April 02, 2015

ABC Supply signs on as title sponsor for Pocono Raceway

Participating in this sponsorship deal:

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About Sponsor:

ABC Supply Company Incorporated is an American roofing supply company based in Beloit, Wisconsin, USA. It also sells windows, gutters, and siding for residential and commercial. The company was founded in 1982 by Ken Hendricks. There are 500+ stores nationwide. By the time of his death on December 21, 2007, Ken Hendricks was the 107th richest person in America according to Forbes October 2006 issue. President David Luck was named CEO to succeed him.[1] The company has won numerous awards, including the Gallup Great Workplace Award, 2007 (one of 12 winners; the only privately held company to win that year). It sponsors A. J. Foyt Enterprises' #14 IndyCar Series car. Their annual suppliers golf outing is held at Boulder Ridge Country Club in Lake in the Hills, Illinois.

About Property:

Pocono Raceway (formerly Pocono International Raceway) also known as the Tricky Triangle, is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond. It is the site of two annual NASCAR Sprint Cup Series races held just weeks apart in June and August, and one NASCAR Camping World Truck Series event in August. Also, returning on July 7, 2013 will be the Izod IndyCar Series.

Activation Locations
Read More
Few companies have taken on more of an active role in Verizon IndyCar Series sponsorship recently than Wisconsin-based ABC Supply Co., which adds a second race entitlement sponsorship to its plate later this year.
Read more at motorsportstalk.nbcsports.com »
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