Snapshot
November 06, 2014

Absolut signs on as official sponsor for Kanye West

Participating in this sponsorship deal:

Absolut logo Kanye west lollapalooza chile 2011 2

About Sponsor:

Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Since July 2008 the company has been owned by the French firm Pernod Ricard who bought V&S Group from the Swedish government. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries.

About Property:

Kanye Omari West is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

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Kanye West has inked a sponsorship deal with Absolut 100 Vodka for his upcoming tour, which begins April 16 in Seattle. In conjunction with Absolut's "In an Absolut World" marketing campaign, the trek has been christened "The Glow in the Dark Tour Ignited by Absolut 100."
Read more at www.billboard.com »
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