Abu Dhabi Tourism Authority signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Abu Dhabi Tourism Authority is a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority has wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry and international positioning as a destination of distinction.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.