Abu Dhabi Tourism Authority signs on as official sponsor for New York Knicks
Participating in this sponsorship deal:
About Sponsor:
Abu Dhabi Tourism Authority is a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi’s economic diversification strategy. The authority has wide-ranging responsibilities for the promotion and development of the emirate’s tourism industry and international positioning as a destination of distinction.
About Property:
The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.