Snapshot
July 17, 2018
Academy Sports and Outdoors signs on as official sponsor for Southeastern Conference (SEC)

Participating in this sponsorship deal:

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About Sponsor:

Academy Sports + Outdoors is a sports goods discount store chain. Academy carries an extensive line of name-brand equipment and clothing and shoes for competitive sports, physical fitness training, and outdoor recreational activities such as camping, hunting, fishing, and boating. Academy's company headquarters are located in Katy, Texas, a suburb of Houston, where it also owns a large warehouse used for effective inventory control and distribution.

About Property:

The Southeastern Conference (SEC) is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama. The SEC participates in the National Collegiate Athletic Association (NCAA) Division I in athletic competitions; for football, it is part of the Football Bowl Subdivision (FBS), formerly known as Division I-A. The conference is one of the most successful financially, consistently leading most conferences in revenue distribution to its members, including an SEC record $220.0 million for the 2010–2011 fiscal year.

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Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”), a premier sports, outdoor and recreation lifestyle retailer, is announcing a multimedia and marketing agreement with ESPN/SEC Network and the Southeastern Conference (SEC) to become the Official Sporting Goods Retailer of the SEC.
Read more at https://espnmediazone.com »
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