Snapshot
December 07, 2015

Accolade Wines signs on as official sponsor for Lawn Tennis Association

Participating in this sponsorship deal:

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About Sponsor:

Accolade Wines is a major global wine business with operations in North America, UK, Ireland, mainland Europe, South Africa, Australia, New Zealand and Asia. It grew from Thomas Hardy and Sons, a company founded by Thomas Hardy in 1853 in Adelaide, to become Australia's largest winemaker. In January 2011 the company was sold, along with Constellation Europe, to the Australian private equity company CHAMP Private Equity and was renamed "Accolade Wines" on 27 June 2011.

About Property:

The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. As the governing body, the LTA is responsible for the coaching and development of junior players, offering courses and qualifications on coaching, as well as the organisation and administration of the senior game. Through working with the different groups involved such as clubs, coaches, parents and players the LTA aims to grow the base of the sport and get more people involved in tennis. It organises coaching and tournaments for junior players, as well as senior events throughout the UK.[2]

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Paul Schaafsma, chief executive of Accolade, said: “This partnership is a fantastic opportunity for Anakena and we couldn’t be happier to be working alongside the LTA and British Tennis team, particularly given the recent success in the Davis Cup, which saw the British team beat Belgium to win the tournament for the first time in 79 years. “With general interest in tennis now heightened following this fantastic performance, we’re very excited about the 2016 calendar including the Aegon Championships at the Queens Club and, of course, Wimbledon next summer.”
Read more at www.harpers.co.uk/news/accolade-signs-three-year-british-tennis-sponsorship-for-anakena/528756.article.com »
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