Activision Blizzard signs on as official sponsor for Fiesta Bowl
Participating in this sponsorship deal:
About Sponsor:
Activision Blizzard, Inc. is an American interactive gaming and entertainment company.[5] Headquartered in Santa Monica, California and founded in 2008[6] through the merger of Vivendi Games[7] and Activision, the company is traded on the NASDAQ stock exchange under the ticker symbol NASDAQ: ATVI,[8] and since 2015 has been one of the stocks that make up the S&P 500.[6] Activision Blizzard currently includes five business units:[9] Activision, Blizzard Entertainment, Major League Gaming,[10] Activision Blizzard Studios,[11][12] and King Digital Entertainment.[13]
About Property:
The Fiesta Bowl is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee. Previous sponsors included Sunkist, IBM, Tostitos and Vizio.