Acura signs on as official sponsor for Sundance Film Festival
Participating in this sponsorship deal:
About Sponsor:
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury, performance, and near-performance vehicles. Acura holds the distinction of being the first Japanese automotive luxury brand. In its first few years of existence, Acura was among the best-selling luxury brands in the US. Though sales were down in the mid-to-late 1990s, Acura experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
About Property:
The Sundance Film Festival, a program of the Sundance Institute, is an American film festival that takes place annually in Park City, Utah. With 46,660 attendees in 2016, it is the largest independent film festival in the United States.