Adidas signs on as official sponsor for BIG3
Participating in this sponsorship deal:
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About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
BIG3 is a 3-on-3 basketball league, featuring mostly retired National Basketball Association (NBA) players. The league was created by rapper/actor Ice Cube and entertainment executive Jeff Kwatinetz.
"The adidas culture is one imbued with innovation and marked by excellence," said Kwatinetz. "They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name adidas the league's official apparel sponsor. We look forward to embarking on this partnership with the world's best sports culture brand."
Read more at https://www.prnewswire.com »
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