Snapshot
July 30, 2019

Adidas signs on as official sponsor for Boca Juniors

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

Club Atlético Boca Juniors is an Argentine sports club based in La Boca neighborhood of Buenos Aires. Although many activities are hosted by the club, Boca Juniors is mostly known for its professional football team, which currently plays in the Argentine Primera División. Boca Juniors is the current champion of football in Argentina, and is historically considered one of the greatest football clubs in the world.

Read More
Boca will also apparently get a US$3 million signing on bonus from Adidas and receive all royalty income from shirt sales, both nationally and abroad. The club apparently had a keen interest in the latter agreement as it does not currently have outlets in Europe and the US.
Read more at www.sportspromedia.com »
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