Adidas signs on as official sponsor for British Athletics
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
UK Athletics is the governing body for the sport of athletics in the United Kingdom. It is responsible for overseeing the governance of athletics events in the UK as well as athletes, their development, and athletics officials. UK Athletics introduced the British Athletics brand in 2013 to act as the identity for athletics in the United Kingdom, while UK Athletics continue in the role of governance.