Adidas signs on as official sponsor for Canadian Olympic Committee
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Canadian Olympic Committee - COC is the private, non-profit organization representing Canadian athletes in the International Olympic Committee and the Pan American Games. It was formally recognized by the IOC in 1907. The COC also represents the selection of Canadian cities in their bid for being the site for an Olympic or Pan American Games. The COC currently represents 464 athletes and is structured into three levels of governance: