Adidas signs on as official sponsor for Hawaii Rainbow Warriors
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The University of Hawaii Warriors, University of Hawaii Rainbow Warriors, or University of Hawaii Rainbows are the team names of the men's sports programs at the University of Hawaii at Manoa (UH). Prior to the year 2000, the University of Hawai?i's men's teams were all referred to as the Rainbow Warriors, complemented by an athletics logo featuring a rainbow. However, in a controversial marketing strategy over which many at the University and throughout Hawai?i have misgivings,[1] the school changed its athletics logo to a stylized "H" and allowed each team to pick its own team name. In July 2012, almost all of the school's teams moved from the Western Athletic Conference (WAC) to the Big West Conference. However, since the Big West does not sponsor football, the Warriors football program moved to the Mountain West Conference.