Adidas signs on as official sponsor for La Salle Explorers
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
La Salle Explorers is the name of the athletic teams from La Salle University, in Philadelphia, Pennsylvania. The school's 22 varsity sports teams compete in the NCAA's Division I and are a member of the Atlantic Ten Conference. The men's and women's basketball teams are also part of the Philadelphia Big 5. The Explorers nickname derives from a famous mistake made by a local Philadelphia sportswriter. The writer thought the university was named after the French explorer Sieur de La Salle, when in fact it is named after St. Jean-Baptiste de la Salle. The nickname caught on, however, and has remained ever since.