Adidas signs on as official sponsor for Louisville Cardinals
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Louisville Cardinals are the athletic teams representing the University of Louisville. A member of the Big East Conference since 2005, they are known nationally for its men's basketball. In recent years, the football team has gone 80-44 record since 2001, but have only gone 21-27 since the 2006 season culminated in playing Wake Forest in the Orange Bowl.