Snapshot
November 06, 2014

Adidas signs on as official sponsor for Loyola Marymount Lions

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

Loyola Marymount University (LMU) is a comprehensive co-educational private Roman Catholic university in the Jesuit and Marymount traditions located in Los Angeles, California, United States. The University is one of 28 member institutions of the Association of Jesuit Colleges and Universities and one of five Marymount institutions of higher education. Loyola Marymount University traces its history through Loyola University, founded in 1911 as the successor to St. Vincent's College which was founded in 1865, and Marymount College, founded in 1933 with its roots in Marymount School which was founded in 1923. Loyola Marymount, which sits atop the bluffs overlooking Marina Del Rey and Playa Del Rey is the parent school to Loyola Law School located in downtown Los Angeles. As of 2010, Loyola Marymount is one of the largest Roman Catholic universities on the West Coast[2] with just over 9,000 undergraduate, graduate and law school students.[3]

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There is an analogy that says if a university is a house, then its athletics are the porch: Not necessarily the most important aspect, but certainly the first thing that many outsiders see. In terms of LMU’s house, Assistant Athletic Director for Marketing Karina Handeland is charged with making sure that the porch looks as good as possible. Over the last few years, she has gone about tweaking the logos and branding of LMU Athletics to improve their marketability and national recognition.
Read more at www.laloyolan.com »
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