Adidas signs on as official sponsor for lyonedg
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
Esports team backed by football club Olympique Lyonnais. Specialize in Fifa.
Lyon EDG blazed a trail into the Chinese esports market when it was founded in 2017 as a joint venture with Chinese esports organisation Edward Gaming (EDG). Adidas has become the team’s exclusive supplier of apparel and accessories.
Read more at www.insideworldfootball.com »
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