Snapshot
August 14, 2019

Adidas signs on as supplier for Mikaela Shiffrin

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

Mikaela Pauline Shiffrin (born March 13, 1995) is an American two-time Olympic gold medalist and World Cup alpine skier. She is the current three-time reigning Overall World Cup champion, the four-time reigning world champion in slalom, and a six-time winner of the World Cup discipline title in that event. Shiffrin is the youngest slalom champion in Olympic alpine skiing history, at 18 years and 345 days.

Read More
The 24-year-old from Colorado, a two-time Olympic gold medallist and a three-time World Cup champion, will in turn feature in ‘global brand initiatives’, as well as working with the company to inspire young athletes.
Read more at www.sportspromedia.com »
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