Adidas signs on as official sponsor for Real Madrid
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
Real Madrid Club de Fútbol , commonly known as Real Madrid, is a professional football club based in Madrid, Spain.
It would be an important coup for Real president Florentino Perez, who has turned the club into the world's richest by income, and has always believed in marketing as a fundamental element to bringing success on the pitch.
Read more at uk.reuters.com »
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