Snapshot
November 06, 2014

Adidas signs on as title sponsor for Royal Spanish Football Federation (RFEF)

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

The Royal Spanish Football Federation (Spanish: Real Federación Española de Fútbol, RFEF) is the governing body of football in Spain. It is based in La Ciudad del Futbol of Las Rozas, a municipality near Madrid. It organizes the Campeonato Nacional de Liga: the Primera División, the Segunda División and the Segunda División B. It also administers the Tercera División with the assistance of the regional football federations. It is also responsible for appointing the management of the Spanish national football team (men's), women's and youth national football teams. The Spain national futsal team, also belongs to the federation.

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The German sportswear company said it had prolonged its partnership with Real Spanish Football Federation RFEF because both parties wanted to continue "the success achieved together" during its so-far 35-year-long cooperation.
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