Adidas signs on as for The Basketball Tournament
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Basketball Tournament is a 5-on-5, winner take all tournament with a grand prize of $1,000,000. The Basketball Tournament is a single elimination, open competition for players 18 years of age or older with the championship game airing on ESPN in August. In its first season, The Basketball Tournament drew over 100 team entries from around the country with 32 teams ultimately making the field. Participants ranged from professional players and recent college talent to local legends and pickup basketball stars. The event expanded nationwide in 2015 and doubled its prize.