Snapshot
January 18, 2017

Adidas signs on as official sponsor for Toronto Raptors

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion into Canada. When the Grizzlies relocated to Memphis, Tennessee, to become the Memphis Grizzlies in 2001, the Raptors became the only Canadian team in the NBA. They originally played their home games at the SkyDome (renamed as Rogers Centre in 2005), before moving to the Air Canada Centre in 1999.

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As the team’s official athletic apparel company, the partnership will provide Raptors fans new and exciting ways to engage with their favourite team. Elements of the partnership include in-game fan activations, grassroots basketball programming and the ‘adidas Creators Forum’; a city-wide lifestyle platform that celebrates the local basketball community through photography, fashion, sport and music.
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