AdvoCare signs on as title sponsor for Texas Kickoff
Participating in this sponsorship deal:
About Sponsor:
AdvoCare International, L.P. is a nutrition, weight-loss, energy and sports performance products company. The company was founded in 1993 by Charles Ragus and employs around 247 people in the United States. In a statement, AdvoCare claims net sales of USD under 100 million in 2009 and its corporate headquarters are in Plano, TX, USA.
About Property:
The annual game held at Houston's Reliant Stadium will match-up premier college football teams from around the country to kick off the college football season. In the inaugural game, Mississippi State from the Southeastern Conference will face Oklahoma State from the Big 12 Conference on Saturday, August 31. Kickoff is slated for 2:30 p.m. CST on ABC and ESPN2.
ESPN Regional Television (ERT), a subsidiary of ESPN, and AdvoCare International, LP, announced a four-year title sponsorship of the Texas Kickoff. Beginning in 2013, the event will officially be named the AdvoCare Texas Kickoff and will be featured on Labor Day weekend at Reliant Stadium in Houston. The event will be operated in cooperation with Lone Star Sports and Entertainment (LSSE).
Read more at espnmediazone.com »
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