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November 06, 2014

Aeroflot signs on as official sponsor for Sochi 2014 Winter Olympics

Participating in this sponsorship deal:

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About Sponsor:

OJSC Aeroflot – Russian Airlines , commonly known as Aeroflot , is the flag carrier and largest airline of the Russian Federation, based on passengers carried per year. Aeroflot operates domestic and international passenger services covering a network of 97 cities in 48 countries, mainly from its hub at Sheremetyevo International Airport, under the IATA airline designator SU and the ICAO airline designator AFL. The airline's callsign is AEROFLOT.

About Property:

The 2014 Winter Olympics, officially the XXII Olympic Winter Games, or the 22nd Winter Olympics, is a major international multi-sport event scheduled to be celebrated from 7 to 23 February 2014, in Sochi city, the Russian Federation with some events held in the resort town of Krasnaya Polyana. Both the Olympic and Paralympic Games are being organized by the Sochi Organizing Committee . The 2014 Winter Olympics are the first Olympics for the Russian Federation, as the 1980 Summer Olympics in Moscow were in the 'then' Soviet Union.

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Tier One sponsorships are worth up to US$180 million, with Aeroflot becoming the official 'passenger air transportation services' provider of the Games. Sochi officials said the "respective contractual agreements will be completed by the end of 2009", but were confident to announce the news officially.
Read more at www.sportspromedia.com »
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